Why Mobile
Event App ROI
is B.S.
Many try to draw a straight line between mobile event apps and a positive financial return. However, the truth is far more complicated!
Before we dive into Mobile Event App ROI, first a question
What is the ROI of coffee?
To keep attendees engaged
To wake attendees up
To cheer up attendees
(please choose a response above)
It’s all 3!
Coffee is a must and keeps attendees happy, alert and engaged. But consider this:
Food and beverage make up 33% of an event’s expenses. The ROI goes far beyond the money invested!
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The Limits of Historic ROI Formulas
Many try to draw a straight line from investment to return.
Reduced Print Costs
Sponsorship Opportunities
Increased Efficiencies
The ROI of
Your Mobile
Event App
While formulas like this are useful, they shortchange your big picture ROI.
The Big Picture ROI:
Why Do you
Actually
Put on Events?
(please choose a response above)
Again, it's all 3!
Most event organisers and attendees hope to make or encourage connections at events. Connections to brands. Connections to peers and colleagues. Connections to the industry at large.
It's these connections that will drive success.
of organisers say their top event goal is increasing sales.2
of attendees come to events to connect with industry professionals and network.
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Mobile Apps Are How We Connect
Let's see if you know to what extent people truly connect with mobile apps.
Nomophobia
The fear of being without a smartphone
What percentage of people suffer from this?
(please choose a response above)
We love our phones!
More than 40% suffer from nomophobia!
Mobile is how we connect to prospects, content, and each other.
of attendees aware of the opportunity, chose to download the mobile app offered.3
of event professionals said using an event app had a positive impact on attendee satisfaction.4
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Connection
The New Path to Mobile Event App ROI
We Consume Content on Mobile
We Consume Content on Mobile
89%
of time spent on content & media is through mobile apps.5
Finding Relevant Content at Events is Stressful 
Finding Relevant Content at Events is Stressful
50%
of attendees find events stressful –especially when looking for the relevant sessions.3
Yet Attendees Crave Access to Content
Yet Attendees Crave Access to Content
56%
come to events for professional development and to gain insight on industry trends. The right app makes finding this content easy.
They Also Crave Connection to Each Other
They Also Crave Connection to Each Other
75%
come to events for in person networking opportunities3
This Connection Builds Brand Equity
This Connection Builds Brand Equity
A survey of 4,500 consumers found a direct correlation between a great customer experience and loyalty.6
Brand Loyalty 
Brand Loyalty
Loyal customers spend 10X more than new ones.
It’s Also What Drives Positive Referrals
It’s Also What Drives Positive Referrals
90%
of positive referrals come from your highest value, most loyal customers.7
Are you enabling the mobile connection?
Does your mobile event app deliver the essentials?
How well does your Mobile Event App connect you, and your attendees, to the things you and they care about?
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The Real ROI of Mobile Event Apps:
Connection to Your Brand
Mobile is how we all connect.
Mobile Event Apps are an event essential. Just like coffee.
Download the Inside the Mind of Event Attendees Report
A 2018 study revealing what attendees truly want in a mobile event app experience
